Reporting & Analytics
Most ad ops teams don't have a data problem — they have a data-assembly problem. The numbers exist across five different platforms, none of which talk to each other, and someone ends up rebuilding the same spreadsheet every Monday. AdOps Media's Reporting & Analytics team builds you customized reports and interactive dashboards that pull delivery, engagement, and conversion data into one place, so you're looking at answers instead of assembling them.
Good reporting starts before the campaign launches, not after it ends. We set up your tracking pixels, conversion events, and UTM parameters at the beginning of each campaign so the data you're relying on for attribution and ROI analysis is accurate from day one — the most common reason a report gets challenged internally is bad tracking setup, not bad analysis. From there we track the KPIs that matter to your business, run attribution analysis across channels, and surface the cross-channel optimization opportunities your raw platform reports won't show you on their own.
Custom reporting, data visualization and conversion attribution dashboards.
Frequently asked questions
Can you build reports that pull from multiple platforms into one dashboard?
Yes, that's the core of the service. We consolidate delivery, engagement, and conversion data from your ad servers, DSPs, and analytics tools into unified dashboards so you're not manually stitching together exports from each platform.
Do you set up our tracking, or only report on data we already have?
Both. We implement tracking pixels, conversion events, and UTM parameters at campaign setup, because attribution and ROI numbers are only as reliable as the tracking underneath them. If your existing tracking has gaps, we'll flag them before they distort a report.
What attribution models do you support?
We work with the attribution approach that fits your business and data availability, from last-touch to multi-touch models, and we're direct with clients about what a given data set can and can't reliably tell you — we won't present an attribution number with more confidence than the underlying data supports.
How often are dashboards updated?
That's set to your cadence — many clients run daily or real-time dashboards for active campaigns with a formal recap on a weekly or monthly schedule. We build the refresh frequency around how the report will actually be used.
Can you customize reports for different stakeholders, like a client-facing report versus an internal one?
Yes. We regularly build a client-facing version focused on outcomes and a more granular internal version for your team's own optimization work, pulling from the same underlying data.
What if we don't know which KPIs we should be tracking?
We'll work with you to define the KPIs that map to your actual campaign or business goals rather than defaulting to whatever a platform surfaces by default — impressions and clicks are easy to report on, but they're not always what matters to your stakeholders.