Social Media Marketing
Growing a social presence takes more than a posting calendar. Our social media marketing service covers day-to-day account management, platform-specific content creation, and paid social campaigns across the networks that matter to your audience—whether that's LinkedIn for B2B, Instagram and TikTok for consumer brands, or a mix. We plan content around your goals, not vanity metrics, and pair organic posting with targeted ad spend when it makes sense to accelerate reach.
A common mistake brands make is treating organic and paid social as separate efforts run by separate people with separate goals—we manage both together so messaging stays consistent and ad spend reinforces what's already resonating organically. We also handle influencer outreach and partnerships when it fits your budget and category, but we're upfront if influencer marketing isn't the right lever for your goals yet rather than selling it as a default add-on.
Engaging social media campaigns to build brand awareness and community trust.
Frequently asked questions
Which social platforms do you manage?
We work across the major platforms—Instagram, Facebook, LinkedIn, TikTok, and X—and recommend focusing on the two or three where your actual audience spends time rather than spreading effort thin across all of them.
Do you create the content, or do we need to supply it?
We create platform-native content as part of the service, including copy and graphics. If you have existing brand assets, photography, or video, we'll incorporate those rather than starting from scratch.
How do you measure social media performance?
We track engagement, follower growth, and—for paid campaigns—conversions and cost per result, tied back to the specific goal (awareness, engagement, or lead generation) we set at the start.
Do you handle influencer marketing end-to-end?
We manage outreach, negotiation, and coordination with influencers who fit your brand and budget. It's offered as part of this service where it makes sense, not positioned as a guaranteed outcome for every account.
How much day-to-day involvement do we need to provide?
We handle scheduling, posting, and community responses, but we'll check in for approvals on content direction and anything requiring brand or product input we don't have visibility into.
Can we get paid social without ongoing organic management?
Yes, the two can be scoped separately if you already have organic covered in-house and just need paid social campaign management.