Ad Quality & Compliance
Ad quality and compliance isn't a once-a-quarter checklist — it's a daily discipline of reviewing creative before it serves, watching for malware and malvertising in real time, and tracking invalid traffic before it erodes advertiser trust. We handle the full stack: creative and landing-page review, IVT detection across your programmatic and direct-sold inventory, and the ads.txt, app-ads.txt, and sellers.json files that keep your supply chain transparent and authorized. It's also the function most in-house teams deprioritize when stretched thin — and the one that causes the most damage when it slips.
Here's how the handoff works: you give us access to your ad server, SSPs, and whatever verification tool you already run, and we build a review cadence around your traffic volume and risk tolerance — daily creative audits for higher-risk categories, continuous IVT monitoring, and a documented escalation path when something looks off. The failure mode we see most often is a site that fixed ads.txt once, then never audited sellers.json downstream, letting unauthorized resellers creep back into the supply chain months later. We check for that drift continuously, not just at setup.
Ensure clean, safe, and privacy-compliant advertising across all properties and platforms.
Frequently asked questions
What's the difference between ad quality review and brand safety monitoring?
Ad quality review checks whether individual creatives are malicious, deceptive, or policy-violating before they serve. Brand safety monitoring looks at the context those ads appear in — the content, placements, and audiences around them — to make sure your inventory isn't showing up next to material that would embarrass an advertiser. We run both together because a 'clean' ad in the wrong context still creates a compliance problem.
How do you catch invalid traffic before it affects revenue?
We monitor traffic patterns across your programmatic and direct-sold inventory on an ongoing basis, flagging anomalies like abnormal click-through rates, bot-like session behavior, or spikes from suspicious sources. Catching it early means you can pause the affected inventory or supply path before it shows up in an advertiser's own IVT report.
Do you work with our existing verification vendor, like DoubleVerify or IAS?
Yes. We don't replace your verification stack — we manage and act on it. Most publishers already have a tool flagging issues; the gap is usually someone dedicated to reviewing those flags daily and following through on fixes, which is where we plug in.
What happens if we get flagged for a sellers.json or ads.txt issue during an audit?
We audit your ads.txt, app-ads.txt, and sellers.json files against your actual authorized seller list on a recurring basis, not just once, so discrepancies get caught before an advertiser or exchange audit finds them. If you're already flagged, we can do a rapid remediation pass to identify and correct the mismatch.
Is this a one-time cleanup or an ongoing service?
It's ongoing. Ad quality and compliance isn't a problem you solve once — new creative, new sellers, and new traffic sources show up constantly, and each one needs to be checked. We treat it as continuous monitoring, not a project with an end date.