Platform Implementation & Migration
Migrating ad tech is never just a data export and import — it's campaigns, creative libraries, targeting rules, audience segments, and historical reporting all needing to move across ad servers, DSPs, SSPs, and analytics platforms without breaking anything a campaign manager relies on day to day. We plan and execute the full migration: mapping your existing setup, validating API connections on the receiving platform, and moving inventory, creatives, and audience data while keeping everything traceable back to its source. This is the project buyers most often underestimate — the switch itself is easy; keeping data integrity intact through it is where migrations go wrong.
We run every migration with a parallel period before full cutover — your old and new platforms operating side by side long enough to confirm delivery, reporting, and billing all match before we retire the legacy system. That's deliberate: the most common migration failure isn't the technical move itself, it's an ops team discovering weeks later that historical reporting doesn't reconcile, or that a targeting rule didn't carry over correctly. Our post-migration support window exists specifically to catch that kind of drift while it's still cheap to fix, not after it's shown up in a client-facing report.
End-to-end integration and migration support for ad servers, DSPs, SSPs, and CDPs.
Frequently asked questions
How long does a typical migration take?
It depends on the complexity of your inventory, the number of active campaigns, and how much historical data needs to carry over — a single ad server switch looks very different from a full ad server plus DSP plus analytics migration. We scope the timeline up front based on your specific setup rather than quoting a generic number that won't hold.
What happens if something breaks during the cutover?
We run a parallel period where the old and new platforms operate side by side before we fully retire the legacy system, specifically so we can catch and fix issues before they affect live campaigns. If something does surface post-cutover, that's what our post-migration support window is for.
Will our historical reporting and billing data carry over accurately?
Yes — data integrity is the part of a migration we're most careful about. We validate that campaign history, delivery data, and billing records map correctly to the new platform before we consider the migration complete, not just that the systems are technically connected.
Which platforms do you have migration experience with, including GAM?
We work across the major ad servers, DSPs, SSPs, and analytics platforms publishers and agencies commonly run, including Google Ad Manager migrations. If you're moving to or from a specific platform, tell us which one and we'll confirm our experience with that exact combination before scoping the work.
Do we need to pause campaigns during the migration?
No — that's the point of the parallel-run approach. Campaigns keep running on the existing platform while we build and validate the new setup in parallel, so there's no forced downtime window where nothing is live.