QA & Technical Support
QA & Technical Support means checking your work before a campaign goes live and staying on call for when something inevitably needs troubleshooting after it does. We validate campaign setups, ad tags, pixels, and platform configurations pre-launch, then keep monitoring once campaigns are running so a delivery discrepancy or a broken tag gets caught within your team's workflow instead of by an advertiser noticing first. Think of it as the layer of quality control that sits between 'this looks right in the platform' and 'this is actually delivering correctly in the real world' — the gap where most costly ad ops mistakes live.
This isn't meant to replace your ad ops team — it's meant to give them a second set of eyes and a dedicated queue for the technical issues that eat up their day. When a discrepancy shows up between your ad server and a DSP's reported numbers, we don't just flag it, we trace it back to the actual cause — a mistimed pixel fire, a mismatched frequency cap, a broken macro — so it gets fixed instead of just monitored. That root-cause step is usually the difference between a recurring headache and a problem that's actually solved.
Rigorous quality assurance, creative validation, and on-demand troubleshooting for AdTech issues.
Frequently asked questions
What exactly counts as a 'delivery discrepancy' and why does it happen?
It's when the numbers your ad server reports don't match what a DSP, SSP, or analytics platform reports for the same campaign — different counting methodologies, tag firing issues, or timing mismatches are usually the cause. We investigate which one it is rather than just noting that a gap exists.
Can you work alongside our existing ad ops team instead of replacing them?
Yes, that's the most common setup. We typically plug in as an extension of your team, handling QA and troubleshooting work that would otherwise pull your in-house ops staff away from campaign strategy and account management.
Do you QA every campaign or only flagged ones?
We scope this based on your volume and risk tolerance — some clients want every campaign checked pre-launch, others want QA focused on higher-value or more complex setups with lighter-touch monitoring elsewhere. We build the cadence around what actually matters to your business.
What platforms and tag types do you support?
We work across the major ad servers, DSPs, and tag/pixel implementations used in programmatic and direct campaign delivery. If you're running something unusual or custom, tell us your stack and we'll confirm before scoping the work.
How fast can you respond when something breaks mid-campaign?
Response time depends on the support tier we agree on upfront, since urgent live-campaign issues need a different SLA than a routine pre-launch QA pass. We set that expectation explicitly at the start of the engagement so there's no ambiguity about what 'fast' means for your account.